About the brand

OUR STORY

ATYPIC was born from a different path.

That of Hugo, who worked in the petrochemical industry, in a large group, with a career all mapped out.
A stable daily life, but a deep desire to create something that reflected him.


Breaking the codes to no longer be constrained by the framework.
Passionate about urban fashion since forever, he chose to trade the stability of the large group for the freedom of creation.

Attentive to trends, cuts, and how clothing can reflect a personality, Hugo has long nourished the desire to create his own pieces.

By leaving the world of large corporations for entrepreneurship, he didn't just create a brand; he chose to follow his own path.

OUR COMMITMENTS

- 100% Raw Material: Our garments are entirely made from organic cotton. No pesticides, no toxic chemicals, just an ultra-soft material that respects your skin and the planet.

-Unique Expertise: We have chosen to manufacture our pieces in Turkey, a country renowned worldwide for its historic textile expertise. This allows us to guarantee impeccable finishes, strong seams, and long-lasting quality.